The typeface, designed with Microsoft, comes in both Latin and Arabic script, and will be available in 23 languages.
Government bodies have been told to use it in official correspondence.
But given the human rights record of Dubai and the United Arab Emirates, eyebrows will be raised at claims it is a font of self-expression.
Dubai's Crown Prince, Hamdan al-Maktoum, has been personally involved in all the stages of the development of the font, which he says is a very important step for the country to be ranked first in the digital world.
It is expected that this new font and its unique specifications, which was designed to create harmony between Latin and Arabic, will prove popular among other fonts used online and in smart technologies across the world.

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