Monday, 18 September 2017

BBC Launches Services for Ethiopia and Eritrea





  The British Broadcasting Cooperation, BBC World Service has launched three websites for Ethiopia and neighbouring Eritrea as part of its biggest expansion since the 1940s.
    According to BBC editor Will Ross, the sites would be a source of truth in a region with limited independent media.
   The Amharic, Afaan Oromo and Tigrinya sites' launch will be followed in a few months by the launch of radio programmes in the three languages. 
   Ross said he believed that the potential audience in the two countries, which have a combined population of more than 100 million, was huge, and social media would play a key role in helping to target a younger audience.

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